Degrees Offered:
- B.A.: Marketing
Course Listings
- Click here to read complete descriptions of the Marketing courses offered at Wittenberg (Academic Catalog - Page 178).
Degree Requirements:
Major in Marketing (56 credits)
Required Courses โ 44 credits
ACCT 225 Financial Accounting โ 4 credits
ACCT 226 Managerial Accounting โ 4 credits
DATA 227 Introductory Statistics โ 4 credits
BUSN 212 Business Research Methods โ 4 credits
BUSN 330 Financial Management โ 4 credits
BUSN 340 Marketing Management โ 4 credits
BUSN 365 Managing Effective Organizations โ 4 credits
BUSN 442 Creative Promotion Strategy โ 4 credits
BUSN 460 Strategic Planning & Policy โ 4 credits
ECON 200 Principles of Economics โ 4 credits
Required professional experience: BUSN 381 or approved internship โ 0-4 credits
Electives for Marketing Major โ 12 credits
Three courses chosen from the following (one of which must have BUSN prefix):
- ART 145 Digital Imaging โ 4 credits
- ART 242 Digital Photography โ 4 credits
- ART 280 (Approved Topics) โ 4 credits
- CMDM 206 Reasoning & Communication โ 4 credits
- CMDM 220 (Approved Topics) โ 4 credits
- BUSN 250 International Business (or approved alternative) โ 4 credits
- BUSN 270 Business Ethics OR PHIL 107 Living Ethically โ 4 credits
- BUSN 370 Business Law โ 4 credits
- BUSN 343 Digital Marketing โ 4 credits
- BUSN 345 Cases in Marketing Management โ 4 credits
- ENGL 240 Intro to Creative Writing โ 4 credits
- ENGL 270 Literary Form & Interpretation โ 4 credits
- PHIL 110 Logic & Critical Reasoning โ 4 credits
- PSYC 101 Intro to Psychology โ 4 credits
- SOCI 110 Cultural Anthropology โ 4 credits
- SPMG 222 Sport Marketing โ 4 credits
- THDN 240 Playwriting โ 4 credits